Rose Brothers Digital - Sheffield Digital Marketing

Key Terms

Feeling a little lost when it comes to websites, search engines and SEO?
We’ve collated a handy glossary of key terms to help you understand our services.


SEO stands for Search Engine Optimization. This is the practice of increasing the quality and quantity of traffic to your website through organic search results. The higher up google you appear, the more traffic you will achieve.

Google Analytics

Google Analytics is a monitoring tool that provides comprehensive statistics and analytics for the traffic arriving at your website. This free service collects data on how users interact with your site and give a breakdown of demographics, behaviours and interactions.

Bounce Rate

Bounce Rate is defined as the percentage of sessions that leave you web pages without any interaction. This indicates the number of lost conversion opportunities for your business.

Branded Search

A Branded Search or Branded Keyword is any search engine query that includes the name of your business. You want to appear number one when someone searches for your brand, business or company.


Cache is the temporary storing of data so it can be quickly retrieved on following loads of that webpage or data. This increases load speed and reduces bandwidth usage.

Content Optimisation

Ensuring content is fully optimized is one of the most important elements of SEO. This involves creating content that is received well by both users and google’s algorithms to ensure you end up highest on search results.

Conversion Rate Optimisation

A conversion occurs when the user is converted to your client. Conversion rate optimization ensures this happens at the maximum rate.


A web crawler is the name given to the program used by search engines to create an index of content across the internet so they can appear in search engine results.

Event & Conversion Tracking

Event tracking is monitoring how users engage with your website. Conversion tracking is monitoring how many users are converted to a client as they interact with your website.

Link Building

Important to any SEO is the creation of one-way links (also known as backlinks) between your site and external sources across the internet. These links create pathways across the world wide web, enabling users and search engines to visit your website.

Accelerated Mobile Pages (AMP)

Mobile internet usage is as important, if not more important than desktop usage. This means that the load speed and reliability of website content on mobile devices is an essential part of good website development. AMP aims to improve the mobile experience by loading data instantaneously.


Keywords are single words or phrases that you want search engines to associate with your website and webpages. They are usually words and phrases that are highly relevant to the service you are providing on your site.

Local Search

Local search allows businesses to advertise their products and services to local searchers who are more likely to be customers. Whether it’s drawing customers to a location or providing a local service it’s important to score well in local searches. This makes local searches an SEO top priority.

Meta Tags

Meta tags are snippets of hidden code that describe the content of a page. They only appear in the pages source code and help tell search engines what the page is about.

Online Directories

Online directories allow for the creation of links back to your website. They are an important part of creating backlinks to your site in order to score highly on search engine results.

Rich Answers

Rich answers are the short website snippets that give an answer to a specific question. They are an increasingly important part of website SEO as search engine users look for fast answers to their questions.


Sitemaps are an essential resource for any website to enable the discovery by search engines. They allow the inclusion of additional information about each URL that can be used by the search engine to better crawl your site.

Social Media Optimization

Social media is extremely important to your SEO score. Optimising your social media campaign to your website is a sure way to increase traffic.


Spam is any content that is created for the promotion of search results without regard for user experience. This can be pop-ups, links, data and emails that we encounter in our daily interaction with the web. Spam is not only unwanted but can be harmful to your SEO performance.

User Reviews

User reviews are a vital part of showing off your hard work and brilliant service. They are also rewarded by search engines.

Website Navigation

A well organized and easy to navigate website is essential to user experience and SEO performance. They help your conversion rate and allow crawlers to easily find all your sites content.

Are we missing any key terms that you want to know about? Please let us know by getting in touch.